Images: Danjaq LLC, Sony Pictures Entertainment Historical Perspective If you spend anytime watching celebrity news you will have noticed that pretty much every celebrity is now seen wearing an expensive wrist watch. More often than not these celebrities are being paid to wear a specific brand of watch - so called "Brand Ambassadors". These brand and product placements do not just occur at photo shoots and award ceremonies but also within movies, where watch sales can be directly linked to viewers wanting to share the values and roles of their movie heroes. Nothing new Watch brands have been giving their products to celebrities to wear since the beginning of the last century and it is a strategy that has paid off handsomely for some brands. Superlative Marketing, Officially Certified It can be said that many of the really big names in watchmaking would not have the prestige they currently enjoy if they had not taken direct action back in the ...
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